AOY Awards

Welcome to the 2025 Agency of the Year

Entry Deadlines

UK, Europe, Middle East, and Africa deadline: February 14

North America: March 17

Asia-Pacific: TBD

Latin America: TBD

Submission Guidelines

We prefer to give agencies wide latitude to tell us about themselves. It’s your story, and you know how to tell it in the most compelling way.

Having said that, agencies should understand that we will be evaluating submissions on four broad criteria:

Some agencies will be included on our list because of their performance over the past year, in terms of new business success (with specific examples), or growth relative to their peers. Submissions to our Global Agency Rankings, which include revenue numbers, will be taken into account for these agencies.

Some agencies will be included because of the quality of their creative work. Entries to our annual SABRE Awards competition will be taken into account, as will success in other awards competitions, or examples of successful campaigns submitted as part of the Agency of the Year process.

Some agencies will be on the list because of a great workplace environment. In most cases, these will be firms participating in our Best Agencies to Work For research, through recognition in other employer-of-choice research will be taken into consideration.

Some agencies will be on the list because of their demonstrated leadership in their market (whether that market is a practice area, industry sector, or geographic region). For these agencies, evidence of thought leadership, stature in the marketplace, local recognition, and/or client endorsement will be key factors.

And some agencies will be on the list for some combination of the above factors.

In addition to a story that explains why your agency’s growth, work, culture or market leadership is deserving of recognition, you should provide us with some general information about your agency, including:

Introduction (detailing your firm’s foundation and/or evolution in recent years);

Mission and vision

Specialist capabilities

Some indication of size/growth/performance (headcount, financial numbers, etc.)

Clients (existing and new);

Senior executives and/or important new hires (with brief biographical information);

Client endorsements/quotes

Work of which you are particularly proud

We do not necessarily need all of the above in order to include your agency but the more information you can provide, the better your chances of inclusion.